As a society, we need to be looking forward. Embracing what we hold dear not by fetishizing its glory days, but by honoring our valuable heritage with a renewed spirit of confidence, self-awareness, inclusion, and building something for us to be proud of not just now, but for decades to come.
Old Style’s namesake and history might imply a brand that isn’t positioned to align with that ethos. Old Style does not reflect one’s age. It reflects one’s ability to authentically feel young.